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Shopping on the ITCstore can be magical.

Sign up & get 100 Magic Points

Yes, it’s that easy and rewarding.

How it works

step 01

Sign up

Log in to the ITCstore and get 100 points in your Magic Box instantly.

step 02

Redeem Points

Shop your favourite items and redeem your Magic Points at the checkout.

What is Magic Box?

About Magic Box

It’s our way of making your shopping experience a more rewarding one.

  • Order from
  • Get
    Magic Points
  • Redeem your points
    on purchases

That’s not all, you can even gift someone Magic Points with our Gift Cards.

Grab the offer!

— Magic Point = Rs.1 —

Get 100 Magic Points instantly by signing in.

You read it right! Just by logging in on the ITCstore, you will immediately receive 100 Magic Points. We know this might feel too good to be true, well that’s why we call it Magic Points.


What are Magic Points?

Magic Box is a Wallet/Container of Stored value which is used for purchasing products on The technology support for the Magic Box Program is provided by Qwikcilver.

How is the Magic Box Account Created?

As and when you register on website, a Magic Box Account is created with registered email address and phone number.

What stored value features will be available for you in the Magic Box Account?

1. Add Gift card 2. Refund 3. Magic Points.

Can the value in the Magic Box account be converted into Cash?


Can you choose to delete their Magic Box Account once created?


Can the existing Magic Box Account be transferred other users?


Is there a validity for the Magic Box Account?

Validity will vary for every Gift Card, Refunds and Magic Points inside the Magic Box Account. Expired value of the Gift Card, Refund and Magic box will be automatically reduced from the Magic Box.

How many Magic Box Accounts can be created per user/customer?

One Per email id and Phone number - one Magic Box Account is created.

Whom can you reach out to in case you are unable to access the Stored value in the Magic Box?

Please reach out to our customer care team. Telephone no - 1800-120-6682 and mail id –

Can you purchase any product from with the stored value inside the Magic Box Account balance?


Can the Magic Box Account balance be used to purchase other ITC products like ITC hotels, Wills Lifestyle etc?

No. The Magic Box account balance can be used to purchase products only on

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