The ITC Spice Advantage – Freshness from the farm and the right mix!
To bring you AASHIRVAAD Chilli Powder, we select chilli the traditional way ; they have to be crisp, sun-dried and thoroughly cleaned. To source the chillies, we go directly to the farmers. They are then selected by experts to ensure that you get chilli powder, perfectly balanced in colour & taste.
AASHIRVAAD Coriander Powder is created from the best coriander seeds which are dry, healthy, full and round. Our experts select the best to ensure you get coriander powder that is perfectly balanced in aroma and flavour. To source the coriander we go directly to the farmers.
AASHIRVAAD Turmeric Powder is prepared from turmeric selected by our experts directly from the farmers. The turmeric is selected the traditional way - it has to be crisp, sun-dried, free of impurities and golden in colour. This process ensures that the turmeric powder has a great flavour and is natural golden in colour.